Work Philosophy Appropriate Design, the name itself is suggestive of the work philosophy. Concern for social, environmental and cultural appropriateness is the spirit behind the projects taken up here. Areas of work Development Communications Planning of Communication Strategies Symbol/Logos & Visual Identity Design Design for Print Publications & Digital Hypermedia Award Design Packaging & Visual Merchandising for Crafts promotion Paper Products Signage Systems Environmental Graphics Exhibition Design Training Documentation Research Clients Within the boundaries of our work philosophy and work ethics, there is association with a wide variety of clients, big and small, national and international: UN & Non-Government Organizations (NGOs) Government, Universities, other Educational Institutions, Public and Private Companies, Craft Exporters, Entrepreneurs, Designers, Educators, Authors, Activists ... | Sanjeev Bothra is the founder and principal designer at Appropriate Design. Sanjeev is a NID alumnus and has been working professionally since 1993. |